Ready to start your own clothing line? Get tips and resources to make your dream a reality.
HOW MUCH WILL IT COST?
According to some experts, it takes approximately $50,000 to get started.
When taking a look at the overall cost for start-up, expenses like manufacturing, models and advertising (to name a few) have to be taken into account.
IDENTIFY A NEED
Your interest in selling an item doesn't translate into market demand. Your product needs to solve a problem or serve a purpose.
If there's no demand or need for your product, you take the chance of creating a clothing money pit.
WHO IS YOUR AUDIENCE?
Who is your product for? When it comes to your budget for advertising, knowing your target audience will help you when creating campaigns and marketing techniques
A SMALL TEAM IS OK
There are lessons to learn regardless of how large or how small your team is. If you've started a partnership, don't be afraid to work together to make it happen.
With research and clear goals, even a team of two can make great strides in getting your line started.
HIRE THE RIGHT PEOPLE
When you're small, having people on your team that are reliable and believe in your vision is a must.
When you're small, each dollar counts that much more and you want people on your team that are skilled in their field and ready to work.
FIND THE RIGHT FACTORY
If you're not lucky enough to already know manufacturers, you'll need to do research on various factories, their experience and their customer satisfaction rate.
The factory needs to be able to provide a quality product in a timely manner. It's suggested that you visit the factory and request samples of the product before placing a large order.
REMEMBER MARKETING & ADVERTISING
When starting your own line, there is a a tighter budget for marketing and advertising.
Be willing to make investments on paid ads and take advantage of free advertising as well, through sites like Facebook and Pinterest.
LEARN OR REFRESH BUSINESS SKILLS
Having a creative mind is a wonderful thing of course because this is how you came up with the idea in the first place.
But if you want those ideas to be planted in a bed of results, having a business background, or taking business courses will give you the tools needed to grow and expand.
REFLECT & MAKE CHANGES IF NEEDED
Part of being successful is knowing what's working and what's not. In business, pride cannot trump reality.
If there's something that's not working, you have to be able to take a step back, look at your processes and tweak the things that are causing more harm than good.