The Color White is widely used to present a void of color, allowing colors that are placed against it to be seen
Gives A Feeling Simplicity
Associated with innocence, purity, safety, cleanliness and perfection
White as a background is widely used and suggested. A plain white background puts focus on your product as it causes the eye to be drawn away from it.
Gray/Grey - A neutral or balanced color. Devoid of emotion, using this color gives the representation of being straightforward and unbiased.
This color can sometimes be associated with dull or dirty, but it also represents sophistication. A perfect mix of the qualities of black and white.
White in Design & Architecture
I hope this article has been helpful and serves as inspiration for your next project.