VYNES APPAREL LEARNING CENTER

Regardless of the colors you decide to use or the graphics you want to incorporate, there are basic points you should cover when designing your logo. 

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KEEP IT SIMPLE

• Try not to overthink it.  You want your design to be simple, memorable and relevant to the company.

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PURPOSE BEFORE DESIGN - MAKE IT RELEVANT

• When designing your logo, think of the purpose of your business and then add the aesthetics to the design.  Your logo should relate to the product you're selling and the message behind the business.

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FORMATTING

• Your logo should have the ability to hold its format regardless of the site or operating system being used by the consumer.  You'll want to use fonts and designs that translate easily from one platform to another without compromising quality and clarity.

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THINK MOBILE

• Times are different than they used to be and the digital world is growing by the second.  Nowadays, the main platform used for watching videos, surfing the web or even reading, is mobile devices.  when creating your logo,, think of how your logo will appear on very small, handheld devices. 

 

• Customers should still be able to recognize your logo, regardless of the size of the screen being viewed.  Different devices use varying operating systems (Android for Android/iOS for Apple iphones), so you'll also want to keep this in mind during your logo designing.

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TELL A STORY AND DARE TO BE BOLD

• Keeping your logo simple doesn't mean boring.  If you truly want your logo to stand out, don't be afraid to think outside of the industry box.  Create a lasting impression by incorporating your story in the design.  Ex: The "Wendy's" logo design is based on the daughter of the founder (Dave Thomas on Wikipedia).