Having a website for your business is essential for growth in the current and future clothing market. Get tools, tips and resources for building your site.
BEST WEB HOSTS
TOP 3 ECOMMERCE SITE BUILDERS
The best website builder with eCommerce functionality on the market.
It’s not a dedicated eCommerce platform like Shopify or BigCommerce – rather, it’s a website builder which lets you add ecommerce functions to your website.
Eye-catching designs – add product videos to give customers a better shopping experience
Advanced ecommerce tools – including abandoned cart recovery to catch customers who have left items in their checkout
Multilingual sites – grow your business globally by creating multiple sites for different countries
No stock management alerts – Wix won’t tell you when levels are running low, making it difficult to scale
Too much creative freedom – total creative freedom can get in the way of ecommerce design best practices
Wix Plans for Small Business
Business Basic | $23/Month
Business Unlimited | $27/Month
Business VIP | $49/Month
Squarespace eCommerce is a good fit for anyone looking to take their sales online, and it’s a perfect fit if your top priority is great design that lets products shine.
Squarespace is known for its sleek, visual templates, and its eCommerce platforms are no exception.
Best design options of any eCommerce website builder
High-quality site features
Excellent inventory system and analytical tools
No app store (if a feature isn’t already included, you can’t implement it)
Steep learning curve
SquareSpace Plans for Small Business
Basic Plan | $30/MONTH or $26/Month with annual payment
Advanced Plan | $46/Month or $40/Month with annual payment
Shopify is a popular eCommerce platform that helps you build your own online store, without needing any tech skills or a large budget
Received the highest score for features and customer satisfaction
Brilliant inventory system to help you manage your store
Sell across multiple channels, including Facebook, Instagram, Amazon, and eBay
The only platform to enforce its own transaction fee, unless you use Shopify Payments
Content doesn’t automatically reformat when you switch themes
App costs can quickly add up as you add extra features to your store
Shopify Plans for Small Business
Shoify Lite | $9/Month – sell via an existing website
Basic Shopify | $29/Month
Shopify | $79/Month
Advancide Shopify | $299/Month
Shopify Plus | Custom Pricing
OPTIMIZE YOUR WEBSITE
GET DISCOVERED ON SEARCH ENGINES
COLLECT AND ANALYZE THE TRAFFIC FOR YOUR WEBSITE
Looking at one kind of data received on your website will not give you a clear picture of the type of traffic you're getting to your site. Google business tools offers all types of analytical data that will allow you to learn where you need to improve.
How are people finding your site?
What pages get the most visits?
Once you've compiled this information, use the data from the pages with the most visits to discover how to better optimize the pages that get less traffic.
FOCUS ON YOUR NICHE'
Using specific terms that would be used by customers in your niche' is how to attract more customers to your site. Take time to think of all the topics that are covered on your site and use these terms to optimize
CREATE QUALITY CONTENT
When conducting searches on online, Google wants to return the best results. Articles that are rich in content with useful information rank higher in the results.
For best results, make your articles longer with useful information and use a website design that's easy on the eyes to keep your customers on your site.
OPTIMIZE EACH WEBPAGE (ON-PAGE SEO)
On each page, label your headers and titles to optimize for google. It's also a good idea to label photos with keywords to help describe the content of the pagfe.
USE EXTERNAL LINKS (OFF-PAGE SEO)
Links from external sources like social apps or influencers can add credibility to your page which will result in higher rank on search engine.
Backlinks are a way to get a higher Google rank. A backlink is when a site links back to your page via a link to a page on your site. Getting quality links will take some footwork, but you can achieve this by contacting influencers or credible sites to notate an article or videos that you've done about their site.
OPTIMIZE YOUR SITE FOR MOBILE
As we continue in this technology era, more and more people are using their mobile devices as their main source for watch media like TV shows or movies.
In order to compete now-a-days, you'll need you site to be viewable on mobile devices. If you site is hard to see on mobile, you'll lose visitors.
MAKE YOUR SITE FASTER
Slow loading pages are a nightmare for anyone trying to visit a site and will result in a possible customer leaving your page. To keep this from happening, you'll want to ensure that your pages load time is on the faster side.
One way to check your page's speed is to visit Google’s PageSpeed Insights. This tool will give you a valuable look into how fast your site loads across all devices and the specific things you can do to make your site faster.