It may not seem important, but your business' color choices has a direct impact on the message perceived by the customer.
Businesses understand this concept and design their logos to match the emotional message they want to convey. For example; Amazon's branding colors are yellow and blue. Yellow represents "alert" or "yield".
Blue represents trust and honesty or integrity. So when you really think of the message that Amazon is sending, it says "hey, look here and stay here, you can trust us". It's a very powerful message and in part, Amazon's success is due to their color choices.
Marketing is important because it allows businesses to maintain long-lasting and ever-present relationships with their audience.
It is not a one-time fix, it is an ongoing strategy that helps businesses flourish. It engages: Customer engagement is the heart of any successful business – this is especially true for SMBs -"MovingTargets.com".